Elixir has once again made the finals of the PRIME awards! Our ground-breaking program employed digital-experiential techniques unique to the pharma sector, including hologram technology and virtual reality, to deliver leading educational content that challenged doctors perceptions to drive a change in practice. We partnered with digital agency Swordfish Media, and clients Pfizer and BMS, a powerful collaboration that got us finalist positions in the Digital Excellence and Innovation categories. Check out this news release in Pharma in Focus: http://www.pharmainfocus.com.au/news.asp?newsid=10902